This course from Google will teach you the fundamentals of digital marketing in order to help you grow your business or career. It’s taught by industry experts and offered online, so you can learn at your own pace without having to travel anywhere (and probably won’t have to commute). This program has helped thousands of people who are looking to learn about digital marketing, and you can do it, too!
Search engine optimization (SEO) Marketing
This free digital marketing course will help you understand how search engines work and how to build a foundation for your SEO strategy. You’ll learn what it takes to rank on search engines, including organic and paid search. Through a series of modules, you’ll get tips on topics like keyword research, link building, audience research, content creation and more.
Paid search advertising (PPC) Marketing
The most fundamental form of digital marketing is paid search advertising. In its simplest form, PPC advertising consists of placing ads on relevant search engine results pages (SERPs) and driving traffic to a site via these ads. Businesses can pay a platform like Google or Facebook when people click on their ad.
It’s free, highly effective and it works for businesses big and small. Email marketing is a powerful tool for converting site visitors into customers—more than $40 of every $100 spent online are done so through email! It’s also a great place to promote new products, keep customers up-to-date on sales or promotions, provide in-depth information about your business and so much more. This digital marketing course walks you through how to effectively use email marketing to grow your business or career.
Social media Marketing
If you’re a small business owner, digital marketing can be a great way to connect with new and existing customers. The Internet and social media are still growing—that means they’re constantly changing, too. As such, digital marketing is an ever-changing field that requires discipline and dedication to stay on top of best practices. If you want to learn these fundamentals for free, check out Google Digital Garage for professional training and certification.
Before you can execute a successful digital marketing campaign, you need to have some idea of who your target audience is and what kind of content will resonate with them. That’s where analytics come in. Digging into data about your potential customers—from demographic information to geographic location and much more—can help inform not only your marketing strategy but also how you tailor your online store or other business offering to best suit their needs.
How to get the course free with Certificate
To get it free and qualify for a certificate, you need to take an exam. To take an exam, you’ll have to register as a student with Google. It is Link below, you click on it. Share with your friends.