Social Media Marketing (S.M.M.)

Social media marketing is the use of social media platforms and websites to promote a product or service. Although more popular with younger demographics, social media is used by people of all ages. Most commonly, marketers use visual content—such as images, videos, and infographics—to capture the attention of their target audiences. The purpose of using visual content in social media marketing is to portray your brand or product in an entertaining and creative way that establishes a personal connection between you and the consumer

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